Website content writing is an art. If you want any information in web, you have millions of choices at your fingertip. You prefer to scan content quickly to find results. If you didn’t get the specific information, you will quickly jump from one website to another.
According to Nielsen Norman Group: Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people’s attention for much longer. To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.
Write Great Headings
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. So remember you have to write good heading for every paragraphs.
Valuable and Relevant Contents
The user will search on Google or yahoo when they need information. If your website has irrelevant or outdated information, the user will quickly jump from your website.
Use relevant images
Every user always does a quick scan through the contents. The user will not read all contents if it is very lengthy. Use relevant image along with paragraphs.
Avoid Spelling/Grammar mistake
It is unprofessional if the content has spelling or grammar mistake. Double check the contents for these mistakes; you may use any tools to find errors.
Use ordered or unordered listing instead of long paragraphs, limit listing below ten.
Short and Focus on Topic
Write short, meaty paragraphs and put white space between them. One topic per paragraph so your readers can find specific information easily.
Keyword-rich headings and subheadings
SEO research is very important while writing content for website.